Marketing of high-technology products and innovations

• Main Authors: Mohr, Jakki J. (Author), Sengupta, Sanjit (Author), Slater, Stanley F. (Author)
• Format: Book
• Language: English
• Published: Upper Saddle River : Pearson/Prentice Hall, c2005
• Edition: 2nd ed.
• Subjects: marketing; technologie; technologický rozvoj; inovace; marketing inovací; výzkum a vývoj; technology; technological development; innovations; innovation marketing; research and development; učebnice; případové studie; textbooks; case studies
• ISBN: 0131411683
• Physical Description: xx, 450 s. : il. ; 25 cm