Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage

• Main Authors: Brown, Linden (Author), McDonald, Malcolm (Author)
• Format: Book
• Language: English
• Published: Basingstoke : Macmillan, 1994
• Edition: 1. publ
• Subjects: strategický marketing; Evropa
• ISBN: 0333613503
• Physical Description: xi, 370 s. : il., grafy, tabulky ; 23 cm