Business market management : understanding, creating, and delivering value

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Bibliographic Details
Main Authors: Anderson, James C., 1953- (Author), Narus, James A. (Author)
Format: Book
Language: English
Published: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004
Edition: 2nd ed.
Subjects:
ISBN: 0130451878
Physical Description: xx, 460 s : il. ; 25 cm

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ISBN: 0130451878