Business market management : understanding, creating, and delivering value

• Main Authors: Anderson, James C., 1953- (Author), Narus, James A. (Author)
• Format: Book
• Language: English
• Published: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004
• Edition: 2nd ed.
• Subjects: MARKETING; řízení vztahů se zákazníky; Obchod
• ISBN: 0130451878
• Physical Description: xx, 460 s : il. ; 25 cm