Marketing communications : engagements, strategies and practice

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Bibliographic Details
Main Author Fill, Chris, 1953- (Author)
Format Book
LanguageEnglish
Published Harlow : FT Prentice Hall/Financial Times, c2006
Edition4th ed.
Subjects
ISBN0273687727
Physical Descriptionxxxvii, 911 s. : il. ; 27 cm

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Holdings details from Knihovna UTB
Status 30 days More Information Location Open access collection Call Number 339.138/FILL,CH.
Status 30 days More Information Location Open access collection Call Number 339.138/FILL,CH.
Status 30 days More Information Location Open access collection Call Number 339.138/FILL,CH.
Status Specific loan More Information Location FMC/DMC Call Number 339.138/FILL,CH.