McDonald's - tak trochu jiná kultura? : případová studie o značce McDonald's a její reklamě

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Bibliographic Details
Main Author: Pravdová, Markéta (Author)
Corporate Author: Univerzita Karlova
Format: Book
Language: Czech
Published: Praha : Karolinum, 2006
Edition: Vyd. 1.
Subjects:
McDonald's Corporation
globalizace
marketingová komunikace
reklama a propagace
konzumní společnost
studie
ISBN: 8024611783
Physical Description: 246 s. : barev. il. ; 21 cm

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ikona NpovdaGlossary of Terms
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 Open access collection Call Number 316.3/PRAVDOVÁ,M.
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30 days - deposit  Place a Hold 		Description

Location
 Depository Call Number 316.3/PRAVDOVÁ,M.

Status Description Location Call Number
30 days Open access collection 316.3/PRAVDOVÁ,M.
30 days Open access collection 316.3/PRAVDOVÁ,M.
30 days Open access collection 316.3/PRAVDOVÁ,M.
30 days Open access collection 316.3/PRAVDOVÁ,M.
30 days - deposit  Place a Hold Depository 316.3/PRAVDOVÁ,M.

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