Strategie modrého oceánu : umění vytvořit si svrchovaný tržní prostor a vyřadit tak konkurenty ze hry

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Bibliographic Details
Main Authors	Kim, W. Chan (Author), Mauborgne, Renée (Author)
Other Authors	Grusová, Irena (Translator)
Format	Book
Language	Czech
Published	Praha : Management Press, 2005
Edition	Vyd. 1.
Series	Knihovna světového managementu
Subjects	segmentace trhu strategický management inovace konkurenceschopnost market segmentation strategic planning innovations competitiveness studie studies
ISBN	8072611283 978-80-7261-128-7
Physical Description	236 s. : il. ; 24 cm

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