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|x Řízení a správa podniku
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|x Učební osnovy. Vyučovací předměty. Učebnice
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|a Kotler, Philip,
|d 1931-
|7 jn20011018131
|4 aut
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1 |
0 |
|a Social marketing :
|b improving the quality of life /
|c Philip Kotler, Ned Roberto, Nancy Lee
|
| 250 |
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|a 2nd ed.
|
| 260 |
|
|
|a Thousand Oaks, California :
|b Sage,
|c c2002
|
| 300 |
|
|
|a xvi, 438 s. :
|b il. ;
|c 24 cm
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| 504 |
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|a Obsahuje bibliografii a rejstřík
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|a sociální marketing
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|a social marketing
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|a textbooks
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|a Roberto, Ned
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|a Lee, Nancy,
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