Social marketing : improving the quality of life

• Main Authors: Kotler, Philip, 1931- (Author), Roberto, Ned (Author), Lee, Nancy, 1932- (Author)
• Format: Book
• Language: English
• Published: Thousand Oaks, California : Sage, c2002
• Edition: 2nd ed.
• Subjects: sociální marketing; social marketing; učebnice; textbooks
• ISBN: 0761924345
• Physical Description: xvi, 438 s. : il. ; 24 cm