Social marketing : improving the quality of life

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Bibliographic Details
Main Authors Kotler, Philip, 1931- (Author), Roberto, Ned (Author), Lee, Nancy, 1932- (Author)
Format Book
LanguageEnglish
Published Thousand Oaks, California : Sage, c2002
Edition2nd ed.
Subjects
sociální marketing
social marketing
učebnice
textbooks
ISBN0761924345
Physical Descriptionxvi, 438 s. : il. ; 24 cm

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Bibliography:Obsahuje bibliografii a rejstřík
ISBN:0761924345
Physical Description:xvi, 438 s. : il. ; 24 cm

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