Shakespeare, Einstein, and the bottom line : the marketing of higher education

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Bibliographic Details
Main Author Kirp, David L., 1944- (Author)
Format Book
LanguageEnglish
Published Cambridge, Mass : Harvard University Press, c2003
Subjects
vysoké školy > Spojené státy americké
marketing
management školy
universities and colleges > United States
school management
případové studie
case studies
ISBN0674016343
Physical Descriptionvi, 328 s. ; 24 cm

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 339.138/KIRP,D.
Status Long term loan – Due: 21.12.2028 More Information Location FaME Call Number 37/KIRP,D.L.

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