Services marketing self-portraits : introspections, reflections, and glimpses from the experts

• Other Authors: Fisk, Raymond P. (Editor), Grove, Stephen J. 1950- (Editor), John, Joby, 1957- (Editor)
• Format: Book
• Language: English
• Published: Chicago, Ill : American Marketing Association, c2000
• Subjects: management; MARKETING; SLUŽBY
• ISBN: 0877572895
• Physical Description: xiv, 211 s. : il. ; 23 cm