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|a Grönroos, Christian,
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|a Service management and marketing :
|b a customer relationship management approach /
|c Christian Grönroos
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| 250 |
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|a 2nd ed.
|
| 260 |
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|a Chichester :
|b Wiley,
|c c2000
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| 300 |
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|a x, 394 s. :
|b il. ;
|c 25 cm
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| 504 |
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|a Obsahuje bibliografii a index
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|a management
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|a MARKETING
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|a SLUŽBY
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|a řízení vztahů se zákazníky
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