Service management and marketing : a customer relationship management approach

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Bibliographic Details
Main Author Grönroos, Christian, 1947- (Author)
Format Book
LanguageEnglish
Published Chichester : Wiley, c2000
Edition2nd ed.
Subjects
management
MARKETING
SLUŽBY
řízení vztahů se zákazníky
ISBN0471720348
Physical Descriptionx, 394 s. : il. ; 25 cm

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More Information
Bibliography:Obsahuje bibliografii a index
ISBN:0471720348
Physical Description:x, 394 s. : il. ; 25 cm

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