Service management and marketing : a customer relationship management approach

• Main Author: Grönroos, Christian, 1947- (Author)
• Format: Book
• Language: English
• Published: Chichester : Wiley, c2000
• Edition: 2nd ed.
• Subjects: management; MARKETING; SLUŽBY; řízení vztahů se zákazníky
• ISBN: 0471720348
• Physical Description: x, 394 s. : il. ; 25 cm