Segmentation and positioning for strategic marketing decisions

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Bibliographic Details
Main Author Myers, James H. (Author)
Format Book
LanguageEnglish
Published Chicago : American Marketing Association, c1996
Subjects
MARKETING
postavení na trhu
segmentace trhu
statistické metody
ISBN0877572593
Physical Descriptionxiii, 358 s. : il. ; 24 cm

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More Information
Bibliography:Obsahuje bibliografii a index
ISBN:0877572593
Physical Description:xiii, 358 s. : il. ; 24 cm

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