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|a 339.1
|2 v
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|a 658.849.2
|2 v
|
| 100 |
1 |
|
|a Tapp, Alan
|4 aut
|
| 245 |
1 |
0 |
|a Principles of direct and database marketing /
|c Alan Tapp
|
| 250 |
|
|
|a 3rd ed.
|
| 260 |
|
|
|a Harlow, England :
|b Financial Times/Prentice Hall,
|c 2005
|
| 300 |
|
|
|a xiv, 489 s. :
|b il. ;
|c 25 cm
|
| 504 |
|
|
|a Obsahuje bibliografii a index
|
| 650 |
0 |
7 |
|a databáze
|7 ph114295
|2 czenas
|
| 650 |
0 |
7 |
|a internetový marketing
|7 ph137251
|2 czenas
|
| 650 |
0 |
4 |
|a MARKETING
|
| 650 |
0 |
7 |
|a přímý marketing
|7 ph115992
|2 czenas
|
| 650 |
0 |
4 |
|a reklama
|
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