Principles of direct and database marketing

• Main Author: Tapp, Alan (Author)
• Format: Book
• Language: English
• Published: Harlow, England : Financial Times/Prentice Hall, 2005
• Edition: 3rd ed.
• Subjects: databáze; internetový marketing; MARKETING; přímý marketing; reklama
• ISBN: 0273683551
• Physical Description: xiv, 489 s. : il. ; 25 cm