Principles of direct and database marketing

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Bibliographic Details
Main Author Tapp, Alan (Author)
Format Book
LanguageEnglish
Published Harlow, England : Financial Times/Prentice Hall, 2005
Edition3rd ed.
Subjects
databáze
internetový marketing
MARKETING
přímý marketing
reklama
ISBN0273683551
Physical Descriptionxiv, 489 s. : il. ; 25 cm

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Bibliography:Obsahuje bibliografii a index
ISBN:0273683551
Physical Description:xiv, 489 s. : il. ; 25 cm

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