Ofenzivní marketing, aneb, Jak zaútočit na konkurenci

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Bibliographic Details
Main Author	Bureš, Ivan (Author)
Format	Book
Language	Czech
Published	Praha : Management Press, 2002
Edition	2., rozš. vyd.
Subjects	marketingový management strategický marketing marketing management strategic marketing příručky handbooks, manuals, etc
ISBN	8072610600
Physical Description	175 s. ; 21 cm

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