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|a 339.138
|2 v
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| 100 |
1 |
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|a Bloom, Paul N.
|4 aut
|
| 245 |
1 |
0 |
|a Marketing professional services :
|b forward-thinking strategies for boosting your business, your image, and your profits /
|c Philip Kotler, Thomas Hayes, Paul N. Bloom
|
| 250 |
|
|
|a 2nd ed.
|
| 260 |
|
|
|a Paramus, NJ :
|b Prentice Hall,
|c c2002
|
| 300 |
|
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|a x, 422 s. :
|b il. ;
|c 24 cm
|
| 504 |
|
|
|a Obsahuje bibliografii a index
|
| 650 |
0 |
4 |
|a MARKETING
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| 650 |
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7 |
|a strategický marketing
|7 ph116292
|2 czenas
|
| 700 |
1 |
|
|a Hayes, Thomas J.
|q (Thomas Joseph),
|d 1953-
|4 aut
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| 700 |
1 |
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|a Kotler, Philip,
|d 1931-
|7 jn20011018131
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