Description: Marketing professional services :

Marketing professional services : forward-thinking strategies for boosting your business, your image, and your profits

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Bibliographic Details
Main Authors:	Bloom, Paul N. (Author), Hayes, Thomas J. 1953- (Author), Kotler, Philip, 1931- (Author)
Format:	Book
Language:	English
Published:	Paramus, NJ : Prentice Hall, c2002
Edition:	2nd ed.
Subjects:	MARKETING strategický marketing
ISBN:	073520179X
Physical Description:	x, 422 s. : il. ; 24 cm

Description
Bibliography:	Obsahuje bibliografii a index
ISBN:	073520179X