Marketing professional services : forward-thinking strategies for boosting your business, your image, and your profits

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Bibliographic Details
Main Authors Bloom, Paul N. (Author), Hayes, Thomas J. 1953- (Author), Kotler, Philip, 1931- (Author)
Format Book
LanguageEnglish
Published Paramus, NJ : Prentice Hall, c2002
Edition2nd ed.
Subjects
MARKETING
strategický marketing
ISBN073520179X
Physical Descriptionx, 422 s. : il. ; 24 cm

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Bibliography:Obsahuje bibliografii a index
ISBN:073520179X
Physical Description:x, 422 s. : il. ; 24 cm

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