Marketing management : an Asian perspective

• Main Author: Kotler, Philip, 1931- (Author)
• Format: Book
• Language: English
• Published: Singapore : Prentice Hall, 2003
• Edition: 3rd ed.
• Subjects: management; MARKETING; marketingový management; Asie; učebnice
• ISBN: 0131066250
• Physical Description: xxvi, 771 s. : barev. il. ; 26 cm