Marketing corporate image : the company as your number one product

• Main Authors: Gregory, James R. (Author), Wiechmann, Jack G. (Author)
• Format: Book
• Language: English
• Published: Lincolnwood, IL : NTC Business Books, 1999
• Edition: 2nd ed.
• Subjects: image organizace; kultura organizace; reklama
• ISBN: 0844233072
• Physical Description: xiii, 274 s. : il. ; 23 cm
• Item Description: Obsahuje rejstřík