Staff View: Marketing communications :

Marketing communications : a European perspective

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Bibliographic Details
Main Authors:	Pelsmacker, Patrick de, 1957- (Author), Bergh, Joeri van den, 1971- (Author), Geuens, Maggie, 1969- (Author)
Format:	Book
Language:	English
Published:	Harlow : Pearson Education, 2004
Edition:	2nd ed.
Subjects:	marketingová komunikace communication in marketing monografie monographs
ISBN:	0273685007
Physical Description:	xv, 578 s. : il. ; 25 cm


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