Marketing communications : a European perspective

• Main Authors: Pelsmacker, Patrick de, 1957- (Author), Bergh, Joeri van den, 1971- (Author), Geuens, Maggie, 1969- (Author)
• Format: Book
• Language: English
• Published: Harlow : Pearson Education, 2004
• Edition: 2nd ed.
• Subjects: marketingová komunikace; communication in marketing; monografie; monographs
• ISBN: 0273685007
• Physical Description: xv, 578 s. : il. ; 25 cm