Marketing communications : a European perspective

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Bibliographic Details
Main Authors Pelsmacker, Patrick de, 1957- (Author), Bergh, Joeri van den, 1971- (Author), Geuens, Maggie, 1969- (Author)
Format Book
LanguageEnglish
Published Harlow : Pearson Education, 2004
Edition2nd ed.
Subjects
marketingová komunikace
communication in marketing
monografie
monographs
ISBN0273685007
Physical Descriptionxv, 578 s. : il. ; 25 cm

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Bibliography:Obsahuje bibliografii a rejstříky
ISBN:0273685007
Physical Description:xv, 578 s. : il. ; 25 cm

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