The marketing casebook : cases and concepts

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Bibliographic Details
Main Authors Dibb, Sally, 1963- (Author), Simkin, Lyndon, 1961- (Author)
Format Book
LanguageEnglish
Published London : Thomson Learning, 2001
Edition2nd ed.
Subjects
marketing
případové studie
case studies
ISBN1861526245 978-1-86152-624-3
Physical Descriptionxvi, 337 s. : il. ; 25 cm

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Bibliography:Obsahuje bibliografii a rejstřík
ISBN:1861526245 978-1-86152-624-3
Physical Description:xvi, 337 s. : il. ; 25 cm

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