The marketing casebook : cases and concepts

• Main Authors: Dibb, Sally, 1963- (Author), Simkin, Lyndon, 1961- (Author)
• Format: Book
• Language: English
• Published: London : Thomson Learning, 2001
• Edition: 2nd ed.
• Subjects: marketing; případové studie; case studies
• ISBN: 1861526245 978-1-86152-624-3
• Physical Description: xvi, 337 s. : il. ; 25 cm