Interkulturelles Marketing

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Bibliographic Details
Main Authors Müller, Stefan, 1967- (Author), Gelbrich, Katja (Author)
Format Book
LanguageGerman
Published München : Verlag Franz Vahlen, c2004
SeriesVahlens Handbücher der Wirtschafts- und Sozialwissenschaften
Subjects
interkulturní management
interkulturní komunikace
marketing
mezinárodní marketing
příručky
ISBN3800620480
Physical Descriptionxxix, 995 s. : il. ; 23 cm

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 339.138/MÜLLER,S.

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