Global marketing and advertising : understanding cultural paradoxes

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Bibliographic Details
Main Author: Mooij, Marieke de, 1943- (Author)
Other Authors: Hofstede, Geert, 1928-2020 (Author of introduction, etc.)
Format: Book
Language: English
Published: Thousand Oaks : Sage, c2005
Edition: 2nd ed.
Subjects:
mezinárodní marketing
reklama a propagace
interkulturní komunikace
regionální kultura
export marketing
advertising
intercultural communication
regional culture
monografie
monographs
ISBN: 1412914760
Physical Description: xvi, 269 s. : il. ; 27 cm

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ikona NpovdaGlossary of Terms
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 Open access collection Call Number 659/MOOIJ,M.

Status Description Location Call Number
30 days - deposit  Place a Hold Depository 659/MOOIJ,M.
30 days Open access collection 659/MOOIJ,M.
30 days Open access collection 659/MOOIJ,M.
30 days Open access collection 659/MOOIJ,M.

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