Global and multinational advertising

• Other Authors: Englis, Basil G. (Editor)
• Format: Book
• Language: English
• Published: Hillsdale, N.J : Lawrence Erlbaum Associates, 1994
• Series: Advertising and consumer psychology
• Subjects: globalizace; interkulturní komunikace; interkulturní marketing; multikulturalismus; reklama
• ISBN: 0805813950
• Physical Description: xii, 266 s.