Exploring marketing research

• Main Author: Zikmund, William G., 1943- (Author)
• Format: Book
• Language: English
• Published: Mason : Thomson, c2003
• Edition: 8th ed.
• Subjects: marketing; marketingový výzkum; marketing research; učebnice; textbooks
• ISBN: 0324181485
• Physical Description: xxi, 744 s. : il. ; 29 cm