Event marketing : jak využít emoce v marketingové komunikaci

• Main Author: Šindler, Petr, 1972- (Author)
• Format: Book
• Language: Czech
• Published: Praha : Grada, 2003
• Edition: 1. vyd.
• Series: Manažer
• Subjects: event marketing; emoce; emotions; studie; studies
• ISBN: 8024706466
• Physical Description: 236 s. : barev. il. ; 24 cm