Customer relationship management : integrating marketing strategy and information technology

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Bibliographic Details
Main Authors	Zikmund, William G., 1943- (Author), McLeod, Raymond, 1932- (Author), Gilbert, Faye W. (Author)
Format	Book
Language	English
Published	Hoboken : Wiley, [2003]
Subjects	řízení vztahů se zákazníky strategický marketing podnikové informační systémy customer relationship management strategic marketing management information systems učebnice textbooks
ISBN	0471271373
Physical Description	xix, 179 stran : ilustrace, 24 cm

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