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|a 339.138
|2 v
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1 |
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|a Vincze, Julian W.
|7 vse2006316102
|4 aut
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| 245 |
1 |
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|a Cases in strategic marketing management /
|c Julian W. Vincze, Carol H. Anderson
|
| 260 |
|
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|a Boston :
|b Houghton Mifflin,
|c c2000
|
| 300 |
|
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|a xvii, 460 s. :
|b il. ;
|c 26 cm
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| 504 |
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|a Obsahuje bibliografii a rejstřík
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|a management
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|a MARKETING
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|a marketingový management
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| 650 |
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|a strategický management
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| 700 |
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|a Anderson, Carol H.
|4 aut
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