Cases in strategic marketing management

• Main Authors: Vincze, Julian W. (Author), Anderson, Carol H. (Author)
• Format: Book
• Language: English
• Published: Boston : Houghton Mifflin, c2000
• Subjects: management; MARKETING; marketingový management; strategický management
• ISBN: 0395870534
• Physical Description: xvii, 460 s. : il. ; 26 cm