Cases in strategic marketing management

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Bibliographic Details
Main Authors Vincze, Julian W. (Author), Anderson, Carol H. (Author)
Format Book
LanguageEnglish
Published Boston : Houghton Mifflin, c2000
Subjects
management
MARKETING
marketingový management
strategický management
ISBN0395870534
Physical Descriptionxvii, 460 s. : il. ; 26 cm

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Bibliography:Obsahuje bibliografii a rejstřík
ISBN:0395870534
Physical Description:xvii, 460 s. : il. ; 26 cm

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