Basic marketing : a global-managerial approach

• Main Authors: Perreault, William D. (Author), McCarthy, E. Jerome 1928- (Author)
• Format: Book
• Language: English
• Published: Boston : McGraw-Hill/Irwin, 2002
• Edition: 15th ed.
• Series: McGraw-Hill/Irwin series in marketing
• Subjects: MARKETING
• ISBN: 0072525231
• Physical Description: xli, 793 [44] s. : il. + 1 CD-ROM.
• Item Description: Obsahuje rejstřík a bibliografii