Basic marketing : a global-managerial approach

• Main Authors: Perreault, William D. (Author), McCarthy, E. Jerome 1928- (Author)
• Format: Book
• Language: English
• Published: Boston : McGraw-Hill, 2002
• Edition: 14th ed.
• Series: McGraw-Hill/Irwin series in marketing
• Subjects: MARKETING
• ISBN: 0072409479
• Physical Description: xxxii, 815 [28] s. : il. + 1 CD-ROM.
• Item Description: Obsahuje rejstřík a bibliografii