Základy marketingu

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Bibliographic Details
Main Authors	Šumberová, Pavla (Author), Kozák, Vratislav, 1956- (Author)
Corporate Author	Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
Format	Book
Language	Czech
Published	Zlín : Univerzita Tomáše Bati ve Zlíně, 2003
Edition	Vyd. 4., nezměn.
Subjects	marketing učebnice vysokých škol textbooks (higher)
ISBN	8073181673 80-7318-001-4
Physical Description	101 s. : il. ; 30 cm

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TOC from ObalkyKnih.cz

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status 30 days - deposit	More Information	Location Depository	Call Number S339.138/ŠUMBEROVÁ,P.
Status 30 days	More Information	Location Open access collection	Call Number S339.138/ŠUMBEROVÁ,P.
Status 30 days	More Information	Location Open access collection	Call Number S339.138/ŠUMBEROVÁ,P.