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|x Reklama. Public relations. Média
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|a 659.1
|2 v
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| 100 |
1 |
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|a Kroeber-Riel, Werner
|4 aut
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| 245 |
1 |
0 |
|a Strategie und Technik der Werbung :
|b Verhaltenswissenschaftliche Ansätze /
|c Werner Kroeber-Riel
|
| 250 |
|
|
|a 4. Aufl.
|
| 260 |
|
|
|a Stuttgart :
|b Kohlhammer,
|c 1993
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| 300 |
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|a 218 s. :
|b il. ;
|c 21 cm
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| 490 |
1 |
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|a Kohlhammer Edition Marketing
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| 500 |
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|a Obsahuje věcný a firemní rejstřík
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| 650 |
0 |
7 |
|a reklama a propagace
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| 650 |
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7 |
|a reklamní strategie
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| 650 |
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|a emoce
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| 830 |
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|a Kohlhammer Edition Marketing
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|d 2006-07-29
|i 63000
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|x N:převzato od Glogara | 20100831
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