Strategic marketing management cases

• Main Authors: Cravens, David W. (Author), Crittenden, Victoria Lynn (Author), Lamb, Charles W., 1944- (Author)
• Format: Book
• Language: English
• Published: Boston : Irwin/McGraw-Hill, c1999
• Edition: 6th ed.
• Series: The Irwin/McGraw-Hill series in marketing
• Subjects: MARKETING; případové studie; strategický marketing
• ISBN: 0256261253
• Physical Description: xvi, 624 s. : il. + 1 disketa.