Strategic marketing management cases

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Bibliographic Details
Main Authors Cravens, David W. (Author), Crittenden, Victoria Lynn (Author), Lamb, Charles W., 1944- (Author)
Format Book
LanguageEnglish
Published Boston : Irwin/McGraw-Hill, c1999
Edition6th ed.
SeriesThe Irwin/McGraw-Hill series in marketing
Subjects
MARKETING
případové studie
strategický marketing
ISBN0256261253
Physical Descriptionxvi, 624 s. : il. + 1 disketa.

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Bibliography:Obsahuje bibliografii a rejstřík
ISBN:0256261253
Physical Description:xvi, 624 s. : il. + 1 disketa.

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