AI marketing : how AI is transforming marketing and business growth

• Other Authors: Taherdoost, Hamed, 1983- (Editor), Madanchian, Mitra, 1981- (Editor)
• Format: Electronic eBook
• Language: English
• Published: Boca Raton FL : Chapman and Hall/CRC, 2026.
• Edition: First edition.
• Subjects: Artificial intelligence > Marketing applications.; Marketing > Technological innovations.; elektronické knihy; electronic books
• ISBN: 9781003625452; 9781040442210; 9781040442258; 9781041038047; 9781041038061
• Physical Description: 1 online zdroj (200 stran) : ilustrace.

This book explores the dynamic intersection of artificial intelligence (AI) technologies and marketing practices, offering a comprehensive guide to how AI is reshaping the way businesses connect with customers, optimize strategies, and drive sustainable growth. It presents an in-depth analysis of th...