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|a Examining the effect of short product placement videos on brand image : a three-way interaction model =
|b Zkoumání účinku krátkých videoklipů product placementu na image značky : model třístranné interakce : doctoral thesis /
|c Anh Dao Kim
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|a Zkoumání účinku krátkých videoklipů product placementu na image značky
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|a Disertační práce (Ph.D.)--Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomiky, 2026
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