Examining the effect of short product placement videos on brand image : a three-way interaction model = Zkoumání účinku krátkých videoklipů product placementu na image značky : model třístranné interakce : doctoral thesis

• Main Author: Kim, Anh Dao (Dissertant)
• Other Authors: Pilík, Michal, 1978- (Thesis advisor)
• Format: Book
• Language: English
• Subjects: product placement; sociální média; social media; brand placement; brand image; short video clip; three-way interaction; doktorské disertace; higher doctoral dissertations
• Physical Description: 245 stran : ilustrace ; 25 cm
• Item Description: Studijní program: P0413D050013 Economics and Management; Školitel: Michal Pilík