MKTG¹⁴ : principles of marketing

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Bibliographic Details
Main Authors	Lamb, Charles W., 1944- (Author), Hair, Joseph F., 1944- (Author), McDaniel, Carl D., 1942- (Author)
Format	Book
Language	English
Published	Australia ; Brazil ; Canada ; Mexico ; Singapore ; United Kingdom ; United States : Cengage, [2025]
Edition	14th edition
Subjects	marketing učebnice textbooks
ISBN	978-0-357-92921-6
Physical Description	vii, 403 stran : barevné ilustrace ; 28 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 339.138/LAMB,CH.,W.

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