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|x Řízení a správa podniku
|2 Konspekt
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7 |
|a 37.016
|x Učební osnovy. Vyučovací předměty. Učebnice
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1 |
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|a Percy, Larry
|7 utb2010557725
|4 aut
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| 245 |
1 |
0 |
|a Strategic advertising management /
|c Larry Percy, Richard Rosenbaum-Elliott
|
| 250 |
|
|
|a Sixth edition
|
| 264 |
|
1 |
|a Oxford :
|b Oxford University Press,
|c [2021]
|
| 264 |
|
4 |
|c ©2021
|
| 300 |
|
|
|a xxi, 475 stran :
|b ilustrace ;
|c 25 cm
|
| 336 |
|
|
|a text
|b txt
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| 337 |
|
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|a bez média
|b n
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| 338 |
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|a svazek
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| 500 |
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|a Terminologický slovník
|
| 504 |
|
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|a Obsahuje bibliografické odkazy a rejstřík
|
| 650 |
0 |
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|a reklamní strategie
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|2 czenas
|
| 650 |
0 |
7 |
|a strategický marketing
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|2 czenas
|
| 650 |
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|a marketingová komunikace
|7 ph115228
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|
| 650 |
0 |
7 |
|a reklama a propagace
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|2 czenas
|
| 650 |
0 |
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|a advertising strategy
|2 eczenas
|
| 650 |
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9 |
|a strategic marketing
|2 eczenas
|
| 650 |
0 |
9 |
|a communication in marketing
|2 eczenas
|
| 650 |
0 |
9 |
|a advertising
|2 eczenas
|
| 655 |
|
7 |
|a učebnice vysokých škol
|7 fd133772
|2 czenas
|
| 655 |
|
9 |
|a textbooks (higher)
|2 eczenas
|
| 700 |
1 |
|
|a Elliott, Richard H.,
|d 1948-
|7 utb2017946199
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