Services marketing : integrating customer focus across the firm

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Bibliographic Details
Main Authors	Zeithaml, Valarie A. (Author), Bitner, Mary Jo (Author), Gremler, Dwayne D. (Author), Mende, Martin (Author)
Format	Book
Language	English
Published	New York : McGraw-Hill, [2024]
Edition	Eighth edition
Subjects	marketing služby doprovodné služby řízení vztahů se zákazníky service industries customer services customer relationship management učebnice vysokých škol textbooks (higher)
ISBN	978-1-266-28715-2
Physical Description	xxvi, 531 stran : ilustrace ; 25 cm

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Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 339.138/ZEITHAML,V.A.