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20260715123430.0 |
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190524t20192019xxkac f p 001 0 eng d |
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|a 978-1-292-26206-2
|q (brožováno)
|z 1-292-26206-0
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| 072 |
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7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
|
| 072 |
|
7 |
|a 37.016
|x Učební osnovy. Vyučovací předměty. Učebnice
|2 Konspekt
|9 22
|
| 080 |
|
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|a 659.1
|2 MRF
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| 080 |
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|a 658.8:316.77
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|
| 080 |
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|a (075.8)
|2 MRF
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| 100 |
1 |
|
|a Moriarty, Sandra E.
|q (Sandra Ernst),
|d 1943-
|7 vse20181016147
|4 aut
|
| 245 |
1 |
0 |
|a Advertising & IMC :
|b principles & practice /
|c Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells
|
| 246 |
3 |
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|a Advertising and IMC
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| 250 |
|
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|a 11e
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| 264 |
|
1 |
|a Harlow, England ;
|a London ;
|a New York ;
|a Boston ;
|a San Francisco ;
|a Toronto ;
|a Sydney ;
|a Dubai ;
|a Singapore ;
|a Hong Kong ;
|a Tokyo ;
|a Seoul ;
|a Taipei ;
|a New Delhi ;
|a Cape Town ;
|a São Paulo ;
|a Mexico City ;
|a Madrid ;
|a Amsterdam ;
|a Munich ;
|a Paris ;
|a Milan :
|b Pearson,
|c [2019]
|
| 264 |
|
4 |
|c ©2019
|
| 300 |
|
|
|a 664 stran :
|b ilustrace (převážně barevné), portréty ;
|c 28 cm
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|
| 337 |
|
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|a bez média
|b n
|2 rdamedia
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| 338 |
|
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|a svazek
|b nc
|2 rdacarrier
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| 500 |
|
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|a "Global edition"--Titulní strana
|
| 500 |
|
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|a Terminologický slovník
|
| 504 |
|
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|a Obsahuje bibliografické odkazy a rejstřík
|
| 650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|2 czenas
|
| 650 |
0 |
7 |
|a marketingová komunikace
|7 ph115228
|2 czenas
|
| 650 |
0 |
9 |
|a advertising
|2 eczenas
|
| 650 |
0 |
9 |
|a communication in marketing
|2 eczenas
|
| 653 |
|
|
|a integrated marketing communications
|
| 655 |
|
7 |
|a učebnice vysokých škol
|7 fd133772
|2 czenas
|
| 655 |
|
9 |
|a textbooks (higher)
|2 eczenas
|
| 700 |
1 |
|
|a Mitchell, Nancy,
|4 aut
|
| 700 |
1 |
|
|a Wood, Charles
|4 aut
|
| 700 |
1 |
|
|a Wells, William
|4 aut
|
| 910 |
|
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|a ZLD002
|
| 942 |
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|
| 952 |
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|a UTBZL
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|c 005
|d 2026-07-15
|l 0
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|p 420010202477
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