Advertising & IMC : principles & practice

• Main Authors: Moriarty, Sandra E. 1943- (Author), Mitchell, Nancy (Author), Wood, Charles (Author), Wells, William (Author)
• Format: Book
• Language: English
• Published: Harlow, England ; London ; New York ; Boston ; San Francisco ; Toronto ; Sydney ; Dubai ; Singapore ; Hong Kong ; Tokyo ; Seoul ; Taipei ; New Delhi ; Cape Town ; São Paulo ; Mexico City ; Madrid ; Amsterdam ; Munich ; Paris ; Milan : Pearson, [2019]
• Edition: 11e
• Subjects: reklama a propagace; marketingová komunikace; advertising; communication in marketing; integrated marketing communications; učebnice vysokých škol; textbooks (higher)
• ISBN: 978-1-292-26206-2 1-292-26206-0
• Physical Description: 664 stran : ilustrace (převážně barevné), portréty ; 28 cm
• Item Description: "Global edition"--Titulní strana; Terminologický slovník