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|x Učební osnovy. Vyučovací předměty. Učebnice
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|a Green, Mark C.
|7 utb2009543517
|4 aut
|
| 245 |
1 |
0 |
|a Global marketing /
|c Mark C. Green, Warren J. Keegan
|
| 250 |
|
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|a Global edition
|
| 250 |
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|a Eleventh edition
|
| 264 |
|
1 |
|a Harlow, Essex :
|b Pearson,
|c [2026]
|
| 264 |
|
4 |
|c ©2026
|
| 300 |
|
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|a 639 stran :
|b ilustrace ;
|c 28 cm
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
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|a Terminologický slovník
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|a Obsahuje bibliografické odkazy a rejstříky
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|a marketing
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|a marketingový výzkum
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|a marketingový management
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| 650 |
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|a mezinárodní marketing
|7 ph122808
|2 czenas
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| 650 |
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7 |
|a globální změny
|7 ph120571
|2 czenas
|
| 650 |
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|a strategický marketing
|7 ph116292
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|a marketing
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| 650 |
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|a marketing research
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| 650 |
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|a marketing management
|2 eczenas
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|a international marketing
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|a global changes
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|a strategic marketing
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|a Keegan, Warren J.,
|d 1936-2014
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|a Pearson Education, Inc.
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