Marketing : an introduction

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Bibliographic Details
Main Authors	Armstrong, Gary (Author), Kotler, Philip, 1931- (Author), Balasubramanian, Sridhar, 1967- (Author)
Format	Book
Language	English
Published	Harlow : Pearson, [2026]
Edition	Sixteenth edition, global edition
Subjects	marketing učebnice vysokých škol textbooks (higher)
ISBN	978-1-292-75349-2 1-292-75349-8
Physical Description	642 stran : barevné ilustrace ; 28 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In process	More Information	Location Study room - 3rd floor	Call Number 339.138/ARMSTRONG,G.

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