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00000nam a2200000 i 4500 |
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115758 |
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CZ ZlUTB |
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20260603141625.0 |
| 007 |
ta |
| 008 |
260603t20262026xxka e p 001 0 eng d |
| 020 |
|
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|a 978-1-292-46271-4
|q (brožováno)
|z 1-292-46271-X
|
| 040 |
|
|
|a ZLD002
|b cze
|e rda
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| 072 |
|
7 |
|a 658
|x Řízení a správa podniku
|2 Konspekt
|9 4
|
| 072 |
|
7 |
|a 37.016
|x Učební osnovy. Vyučovací předměty. Učebnice
|2 Konspekt
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| 080 |
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|2 MRF
|
| 080 |
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|a (075.8)
|2 MRF
|
| 100 |
1 |
|
|a Kotler, Philip,
|d 1931-
|7 jn20011018131
|4 aut
|
| 245 |
1 |
0 |
|a Marketing management /
|c Philip Kotler, Kevin Lane Keller, Alexander Chernev
|
| 250 |
|
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|a Seventeenth edition, global edition
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| 264 |
|
1 |
|a Harlow :
|b Pearson,
|c [2026]
|
| 264 |
|
4 |
|c ©2026
|
| 300 |
|
|
|a 551 stran :
|b barevné ilustrace ;
|c 27 cm
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|
| 337 |
|
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|a bez média
|b n
|2 rdamedia
|
| 338 |
|
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|a svazek
|b nc
|2 rdacarrier
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| 500 |
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|a Terminologický slovník
|
| 504 |
|
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|a Obsahuje bibliografické odkazy a rejstřík
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| 650 |
0 |
7 |
|a marketingový management
|7 ph115229
|2 czenas
|
| 650 |
0 |
9 |
|a marketing management
|2 eczenas
|
| 655 |
|
7 |
|a učebnice vysokých škol
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|2 czenas
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| 655 |
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9 |
|a textbooks (higher)
|2 eczenas
|
| 700 |
1 |
|
|a Keller, Kevin Lane,
|d 1956-
|7 mzk2007411198
|4 aut
|
| 700 |
1 |
|
|a Chernev, Alexander
|7 utb2009543490
|4 aut
|
| 910 |
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|a ZLD002
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| 942 |
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|2 udc
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| 952 |
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|9 191432
|a UTBZL
|b UTBZL
|c 005
|d 2026-06-03
|l 0
|o 339.138/KOTLER,P.
|p 420010202259
|r 2026-06-03 14:17:23
|v 1373.00
|w 2026-06-03
|x N:nákup
|y 01
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