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211012t20222022xxka e p 001 0 eng d |
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|a 978-1-292-36351-6
|q (brožováno)
|z 1-292-36351-7
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|a 338.3/.4
|x Hospodářská a výrobní odvětví
|2 Konspekt
|9 4
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| 072 |
|
7 |
|a 37.016
|x Učební osnovy. Vyučovací předměty. Učebnice
|2 Konspekt
|9 22
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|a 338.48
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| 100 |
1 |
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|a Kotler, Philip,
|d 1931-
|7 jn20011018131
|4 aut
|
| 245 |
1 |
0 |
|a Marketing for hospitality and tourism /
|c Philip Kotler, John T. Bowen, Seyhmus Baloglu ; contributions by Cristian Morosan
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| 250 |
|
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|a Eight edition
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| 264 |
|
1 |
|a Harlow, England ;
|a London ;
|a New York ;
|a Boston ;
|a San Francisco ;
|a Toronto ;
|a Sydney ;
|a Dubai ;
|a Singapore ;
|a Hong Kong ;
|a Tokyo ;
|a Seoul ;
|a Taipei ;
|a New Delhi ;
|a Cape Town ;
|a Sao Paulo ;
|a Mexico City ;
|a Madrid ;
|a Amsterdam ;
|a Munich ;
|a Paris ;
|a Milan :
|b Pearson,
|c [2022]
|
| 264 |
|
4 |
|c ©2022
|
| 300 |
|
|
|a 686 stran :
|b barevné ilustrace ;
|c 28 cm
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a bez média
|b n
|2 rdamedia
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| 338 |
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|a svazek
|b nc
|2 rdacarrier
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| 500 |
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|a Na titulní straně uvedeno označení vadání "Global edition"
|
| 500 |
|
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|a Terminologický slovník
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| 504 |
|
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|a Obsahuje bibliografie a rejstřík
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| 650 |
0 |
7 |
|a cestovní ruch
|7 ph119113
|2 czenas
|
| 650 |
0 |
7 |
|a marketing destinací
|7 ph370265
|2 czenas
|
| 650 |
0 |
7 |
|a management cestovního ruchu
|7 ph514345
|2 czenas
|
| 650 |
0 |
7 |
|a marketingová komunikace
|7 ph115228
|2 czenas
|
| 650 |
0 |
7 |
|a pohostinství
|7 ph115776
|2 czenas
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| 650 |
0 |
7 |
|a pohostinská zařízení
|7 ph115775
|2 czenas
|
| 650 |
0 |
7 |
|a marketingový management
|7 ph115229
|2 czenas
|
| 650 |
0 |
7 |
|a marketing cestovního ruchu
|7 ph572637
|2 czenas
|
| 650 |
0 |
9 |
|a tourism
|2 eczenas
|
| 650 |
0 |
9 |
|a destination marketing
|2 eczenas
|
| 650 |
0 |
9 |
|a tourism management
|2 eczenas
|
| 650 |
0 |
9 |
|a communication in marketing
|2 eczenas
|
| 650 |
0 |
9 |
|a catering trade
|2 eczenas
|
| 650 |
0 |
9 |
|a catering facilities
|2 eczenas
|
| 650 |
0 |
9 |
|a marketing management
|2 eczenas
|
| 650 |
0 |
9 |
|a tourism marketing
|2 eczenas
|
| 655 |
|
7 |
|a učebnice
|7 fd133770
|2 czenas
|
| 655 |
|
7 |
|a případové studie
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| 655 |
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9 |
|a textbooks
|2 eczenas
|
| 655 |
|
9 |
|a case studies
|2 eczenas
|
| 700 |
1 |
|
|a Bowen, John T.
|7 utb2010557614
|4 aut
|
| 700 |
1 |
|
|a Baloglu, Seyhmus
|7 vse2012679407
|4 aut
|
| 700 |
1 |
|
|a Morosan, Cristian
|4 ctb
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| 710 |
2 |
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|a Pearson Education, Inc.
|7 ko2008471682
|4 pbl
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