Marketing research for the tourism, hospitality and events industries
This user-friendly textbook covers qualitative, quantitative and social media research methods to provide students and course leaders with an accessible guide for learning and teaching marketing research from start to finish.The second edition of this textbook has been updated to include: New conten...
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| Main Author | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
London ; New York :
Routledge,
2025.
|
| Edition | Second edition. |
| Subjects | |
| Online Access | Full text |
| ISBN | 9781003568636 9781040363737 9781040363713 9781032940403 |
| Physical Description | 1 online zdroj |
Cover
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| 100 | 1 | |a Kolb, Bonita M., |e author. | |
| 245 | 1 | 0 | |a Marketing research for the tourism, hospitality and events industries / |c Bonita Kolb. |
| 250 | |a Second edition. | ||
| 264 | 1 | |a London ; |a New York : |b Routledge, |c 2025. | |
| 300 | |a 1 online zdroj | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a počítač |b c |2 rdamedia | ||
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| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 520 | |a This user-friendly textbook covers qualitative, quantitative and social media research methods to provide students and course leaders with an accessible guide for learning and teaching marketing research from start to finish.The second edition of this textbook has been updated to include: New content on digital research, social media research methods, emerging technologies such as AI in marketing research, sustainability in tourism, hospitality and events research, thematic analysis, real-time research and researching current visitor trends, experiences, preferences and lifestyles to ensure the destination or event is successful New international short case studies to showcase real-life applications where market research can be used to attract and retain visitors for tourism, hospitality and events This holistic, concise and accessible textbook is essential reading for all students to gain knowledge as to what visitors want from the travel, hospitality and/ or event experience and how to influence a destination's success. | ||
| 588 | |a OCLC-licensed vendor bibliographic record. | ||
| 650 | 0 | |a Tourism |x Research |x Methodology |v Textbooks. | |
| 650 | 0 | |a Hospitality industry |x Research |x Methodology |v Textbooks. | |
| 650 | 0 | |a Entertainment events |x Research |x Methodology |v Textbooks. | |
| 650 | 0 | |a Marketing research |x Methodology |v Textbooks. | |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
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