Marketing research for the tourism, hospitality and events industries
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| Main Author | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
London ; New York :
Routledge,
2025.
|
| Edition | Second edition. |
| Subjects | |
| Online Access | Full text |
| ISBN | 9781003568636 9781040363737 9781040363713 9781032940403 |
| Physical Description | 1 online zdroj |
Cover
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| 020 | |a 9781003568636 |q (electronic bk.) | ||
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| 020 | |a 9781040363713 |q (electronic bk. : PDF) | ||
| 020 | |z 9781032940403 | ||
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| 100 | 1 | |a Kolb, Bonita M., |e author. | |
| 245 | 1 | 0 | |a Marketing research for the tourism, hospitality and events industries / |c Bonita Kolb. |
| 250 | |a Second edition. | ||
| 264 | 1 | |a London ; |a New York : |b Routledge, |c 2025. | |
| 300 | |a 1 online zdroj | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a počítač |b c |2 rdamedia | ||
| 338 | |a online zdroj |b cr |2 rdacarrier | ||
| 504 | |a Obsahuje bibliografické odkazy a rejstřík | ||
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 588 | |a OCLC-licensed vendor bibliographic record. | ||
| 650 | 0 | 7 | |a marketingový výzkum |7 ph115230 |2 czenas |
| 650 | 0 | 7 | |a cestovní ruch |7 ph119113 |2 czenas |
| 650 | 0 | 7 | |a marketing cestovního ruchu |7 ph572637 |2 czenas |
| 650 | 0 | 7 | |a marketing pohostinství |7 ph1241433 |2 czenas |
| 650 | 0 | 7 | |a pohostinství |7 ph115776 |2 czenas |
| 650 | 0 | 7 | |a event marketing |7 ph200847 |2 czenas |
| 650 | 0 | 9 | |a marketing research |2 eczenas |
| 650 | 0 | 9 | |a tourism |2 eczenas |
| 650 | 0 | 9 | |a tourism marketing |2 eczenas |
| 650 | 0 | 9 | |a hospitality marketing |2 eczenas |
| 650 | 0 | 9 | |a hospitality industry |2 eczenas |
| 650 | 0 | 9 | |a event marketing |2 eczenas |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 7 | |a učebnice |7 fd133770 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 655 | 9 | |a textbooks |2 eczenas | |
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