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260511s2026 xxkad e p 001 0 eng d |
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|x Řízení a správa podniku
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|a 37.016
|x Učební osnovy. Vyučovací předměty. Učebnice
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1 |
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|a Zimmerman, Alan S.,
|d 1942-
|7 mzk2014850491
|4 aut
|
| 245 |
1 |
0 |
|a Business to business marketing management :
|b a global perspective /
|c Alan Zimmerman, Jim Blythe and Nektarios Tzempelikos
|
| 250 |
|
|
|a Fifth edition
|
| 264 |
|
1 |
|a London ;
|a New York :
|b Routledge, Taylor & Francis Group,
|c 2026
|
| 300 |
|
|
|a xiii, 542 stran :
|b ilustrace, grafická znázornění ;
|c 25 cm
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a bez média
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| 338 |
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| 504 |
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|a Obsahuje bibliografie a rejstřík
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|a průmyslový marketing
|7 ph381212
|2 czenas
|
| 650 |
0 |
7 |
|a marketingový management
|7 ph115229
|2 czenas
|
| 650 |
0 |
9 |
|a industrial marketing
|2 eczenas
|
| 650 |
0 |
9 |
|a marketing management
|2 eczenas
|
| 655 |
|
7 |
|a učebnice vysokých škol
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| 655 |
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|a textbooks (higher)
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| 700 |
1 |
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|a Blythe, Jim,
|d 1951-
|7 utb2014808263
|4 aut
|
| 700 |
1 |
|
|a Tzempelikos, Nektarios
|4 aut
|
| 710 |
2 |
|
|a Routledge (firma)
|7 xx0342426
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| 710 |
2 |
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|a Taylor & Francis
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